In previous years companies have made a significant investment in content marketing. Years later, the investments tend to be paying off. Several trends will continue in content marketing in 2021 and beyond. The most important trends in the future will be community building, optimizing niche content for users, hiring content teams to deliver engaging content to the target audience, moving content across different content channels to engage more customers, adding discover more features to websites and apps, adding story features like we see on Instagram, featuring experts in the subject, topic, or field, using natural language generation to engage users, and personalizing content based on the target audience or customer.
- Content marketing has to change to keep pace with trends, technologies, and what consumers want.
- Community marketing is a great way to engage consumers around a topic and build trust with them.
- Companies are showing better results when they hire a team that produces relevant content instead of just churning out large volumes of content.
"Then there are the platforms themselves that change. Established sites like Facebook have started to attract an older demographic, while newer platforms like TikTok appeal to a younger audience."