Content marketing has emerged in the past few years as a chief component of any brands marketing activities, but as a swiftly-evolving field there are many current trends one should keep an eye on. First is the increased personal nature of content. Second is the drafting of all employees into the process to maximize capacity. Third, if your company has both a sales and marketing department expect them to work much more closely in the future. Fourth, content is getting short and to the point or brief. Fifth, you'll need to target a more granular audience. Sixth, content must have sticking-power or be memorable to penetrate the market of creation. Seventh, content must work with changing technology landscape. Eighth, while your brand can be nation-wide it pays to target local audiences and events. Ninth, content management is only as effective as how you engage your audience.
- Every employee in the future is probably going to be involved in marketing, as businesses are going to want to promote their brand in every way possible.
- Audiences are probably going to become even more split as most people are looking for unique, niche content.
- In order to stay relevant, you're going to have to push out interesting and memorable content to keep people coming back for more.
"As audiences continue to splinter, content will need to be created for individual niches and adjusted to the audience accordingly. This will coincide with the increasing trend towards personalization as well."