Digital marketing is an essential part of the advertising strategies for modern-day companies. The extreme amounts of data on consumers and their buying patterns allows for very customized and specific targeting. With knowledge of what buyers want, and which demographics generate the most leads, digital marketers can personalize advertising to an extreme degree. However, all the gathered customer data allows the threat of a potential breach. Blockchain protects the anonymity of the data, securing one of the main weaknesses of digital marketing.
- Digital marketing is performing strongly, and a necessary investment for businesses.
- Digital marketing is effective, but has greater risk of personal data loss and hacking than traditional advertising.
- Blockchain technology can remove one of the only downsides to digital marketing, by protecting consumer data and privacy.
"Another challenge is the sheer scope and scale of digital marketing given the many great digital marketing techniques ranging from search and social to email marketing and native advertising – all in an attempt to improve the digital experience of a website."