As more and more people spend an increasing amount of time on the internet the power of traditional marketing as faded into the background and has been replaced by content marketing. Content marketing is sleeker, more agile, and more personable and it is designed to build a strong relationship between the advertiser and the desired market demographic. Business to Business marketing has so far not fully utilized content marketing and they are missing out on the benefits. Businesses that are looking for a comparative edge in the digital age need to be fluent and aggressive in their use of content marketing.
- People now spend around 456 minutes on a daily basis reading, watching, posting, or listening to information on the internet or thinking about said information.
- Over 90% of organization websites now use a content marketing strategy as opposed to more traditional practices.
- Good content can springboard discourse with the consumer, encourage loyalty, answer questions, and ultimately sell more product.
“We have seen the rise in the culture of content because the brands are publishers and the employees are also becoming publishers. Content marketing is the backbone of any drive for interacting with your readers or the customers. It is the most crucial opportunity by which you can impress the reader, your audience with your knowledge, expertise or ethos. Content has become everything from text to videos to images to podcast and many more.”