Content marketing offers many benefits that traditional marketing consistently fails to do. Traditional marketing can get people's attention but often times is short lived in the minds of the people you want to convert. With content marketing you have the ability to create long term marketing strategies that help consumers become more comfortable with your brand. Their is an abundance of content online and customers don't want to feel like companies just want to pick pocket their wallets.
- From as early as 2004 we saw a spike of people searching for content marketing on Google Trends.
- The problem is that 71 percent of people feel that the content they read is a sales pitch and turns them off from wanting to commit to a brand.
- People really want content to be informative and are highly defense against shameless promotions. Make content that helps your users and they will be loyal.
"Content marketing helps your audience before they are ready to buy. Your product helps them after they purchased."