There are many different things that point to small businesses needing to use search engine optimization (SEO). SEO can help increase website traffic as it allows your website to pop up when specific keywords and phrases are searched for. You also will fall behind if you don’t implement SEO as your competitors are surely using it. Finally, SEO can help you build credibility while also making a larger amount of people aware about your brand. It helps build trust as well.
- More and more customers are using the internet to research products before they purchase them
- You competitors are using SEO and are wanting to be in the top spot just like you are wanting to be.
- With SEO you are building awareness of your brand, and you are also making yourself more credible.
“With 93% of online experiences beginning with a search engine, a well-organized, tactical SEO strategy has never been more important in setting yourself apart from the competition. Here are a few reasons why SEO is necessary for small businesses in 2018.”