Most of us know that content marketing is crucial in building our small business into a brand with loyal customers. Dave Nevogt of Hubstaff.com tells us that customers are smart and don’t like pushy sales pitches. They want content that helps them make decisions or better their lives. E-books have been a long standing marketing technique and Mark Krassner from Expectful says they regain a lot of customers by offering high quality E-books in exchange for their email address.
- Dave Nevogt from Hubstaff.com says that creative content marketing involves making sure they don’t shove a shameless salespitch on their customers.
- Mark Krassner from Expectful says they offer a free informative e-book for anyone willing to give their email address.
- Dan Golden of BFO (Be Found Online) says that they answer sales questions in their content which gives customers exactly what they want.
“We’ve created articles that are highly relevant to our audience, which helps us to come up on search engines when people are searching for different topics.”