Conversion rate is one of the most important key performance indicators for an online marketing campaign. High conversion rate combined with high traffic means better return on marketing investment and higher profitable revenue. To assess the conversion rate, it is necessary to have an effective conversion tracking tool and appropriate benchmarks to assess the performance indicators. Once these are in place, the most effective way of increasing the conversion rate is actually tracking your conversions. If some of the conversions are not tracked, then accurately evaluating the success of the campaign is not possible. An accurate and comprehensive conversion tracking also enables marketers to focus on the weakest points in their campaign and enhance return on every marketing dollar invested.
- Conversions are the most important thing to focus on in any digital marketing campaign.
- To improve your conversion rates, you have to actually track what your conversion rate is.
- You should focus on tracking all of your conversions from every medium, including emails, phone calls, and more.
“At Disruptive Advertising, we audited well over 2,000 Google Ads accounts. Amongst all of those audits, perhaps one of the most common problems was a lack of effective conversion tracking.”