If you have made a couple changes to your website, like changing the color of the buttons on your site, and it didn't do enough, then you likely only touched the tip of the iceberg. There's likely a lot more that needs to be done. You will want to analyze your customers, and try to improve upon your product or service. If you are selling a service, improving that is easy. You will also want to analyze your conversion rate on a regular basis.
- You might have tried changing a couple of things, but that was probably just the tip of the iceberg.
- Perform your research about your customers, and don't think that the destination is the only important thing.
- You can also analyze your traffic, and there are a couple different ways to do this.
"Changing the button color on your website won’t matter if the customer coming to your website doesn’t need your service"
Read more: https://copyblogger.com/conversion-rate-optimization/
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