Traffic has always been important for getting sales online. Over the years people have become suspicious of junk traffic that shows up in the statistics but not in actual conversions. We want to make sure that the traffic we get to our site comes from actual customers who will be engaging with the products and services we offer. We can constantly do A/B product testing on our website and marketing strategy to get the best results.
- You will want lots of traffic but more importantly you need that traffic to return sales while retaining customers.
- Advertisers will pay for clicks but more cautious advertisers will pay more money when their is engagement or even a sale by the customer.
- Conversion rate is important because lots of traffic can boost the numbers but gets known as junk traffic that doesn't convert to profits.
"Typically, you earn your commission when someone clicks on an ad on your page which redirects them to an advertiser’s website. Just clicking on the ad might not be enough. In some cases, advertisers will pay for a more active participation from the visitor you sent."