For marketers, the importance of key performance indicators cannot be overstated. They measure various aspects of your marketing strategy implementation, signaling what works and what does not, making you modify your strategy in real time. However, in today’s world of marketing, there’s an abundance of performance indicators and some are definitely more important than others. For SEO marketers, cost per click or per acquisition are very important, and so are organic traffic measuring indicators. Even with the smaller list of indicators that you will analyze, it is important to understand that none of them should be looked at individually.
- Organic traffic is one of the most important metrics to track for SEO. However, keep in mind that this shouldn't be the only metric you track.
- Paired with your organic traffic, you should measure a monthly recurring revenue (MRR) based metric.
- Cost per acquisition is a great metric that can help you track how much you're spending for each acquisition.
"As a marketer, it's important to look at key performance indicators (KPIs) to show how you're doing."
Read more: https://blog.hubspot.com/marketing/seo-kpis