It’s a given, in this day where technology is king and a pandemic has created the need to do as many things remotely as possible, that most information digging goes on online. So, for those with a business of any sort getting properly listed on a search engine is a big key in getting the word out and ensuring that buyers know all about the business they own. Getting potential buyers to know all about your business and what it offers starts with an online search tool. As a marketer there is no skipping over basic SEO, or search engine optimization. But, that is not the only method out there that makes use of search engine capabilities in order to better market their business and services and products. For example, as a business person it pays to remember that local still matters, even in a pandemic. Get your business found by those who want to shop locally, or have things delivered to them locally. In short, make use of local search engines. Another important way to get your business on everyone’s radar is to make use of pay per click advertising, such as Google AdWords, or Google AdSense. They are obviously not free methods, as you do as the name says, pay per click. You set the amount that you are willing to pay per click, which in turn ups the odds on searchers getting your results more quickly. Besides using these techniques, it’s wise to implement a system that will allow you to measure your traffic both before and after your changes.
- Effective search engine marketing can generate traffic to your website, potentially leading to new customers and increased revenue.
- Be sure to measure the effectiveness of your SEO by tracking your conversion rates, to ensure that your increased traffic is leading to increased sales.
- Organic search rankings are free, but can be inexpensively boosted with Pay Per Click Advertising.
“Search engine marketing is the practice of marketing or advertising your website through search engines, like Google, Yahoo, or MSN. Search engine marketing (SEM) may consist of one or more of the following components:”