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You are here: Home / Summary / Select Your Search Marketing Tech For Now and the Future
Select Your Search Marketing Tech For Now and the Future

Select Your Search Marketing Tech For Now and the Future

December 17, 2019 By Team Writer Leave a Comment

According to thought leader Stephan Bajaio, building valuable long-term content should always be the centerpiece of marketing strategy. Search engine algorithms change because they are trying to better serve their users. Therefore, marketers need to adopt a customer-first approach to content. Marketers also need to be careful in choosing their tech partners. Vendors try to sell short-term solutions, but, according to Bajaio, you really want ones who possess long-term vision. Bajaio also suggests marketers should share data beyond content and SEO teams. Search insights should not be siloed, as they too often are.

Key Takeaways:

  • Both algorithms and customer priorities change frequently, but the goal for search engines is always to provide better customer experiences.
  • Learn to see the world through the eyes of your customers, and focus on how to provide maximum value for customers as they try to solve problems.
  • Pay attention to technical factors like your metadata — which needs to be as thorough and organized as possible.

"That’s why building valuable long-term content should always be at the center of every marketing strategy."

Read more: https://contentmarketinginstitute.com/2019/11/search-marketing-tech/

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