Business practices have changed a lot in the past year, and this is because of the added amount of events that took place online instead of in person, especially in the technology industry. Now that we have found such growth in the online market, some things are going to have to change, and some of those changes are here to stay. The way things are looking right now, the online way is going to become something more frequent.
- There is a recent increased demand for lead generation and conversion measurement.
- There was a noticeable jump in 2020 from online events, and a decrease in in person events.
- Virtual relationship setting has taken a front seat as far as gaining new leads.
"Also notable was the jump in livestreaming, with 33% saying they use it compared with 13% the previous year."