Few people would argue that 2020 was a unique and disruptive year which put many professionals out of comfort zone in their work. If we all agreed that 2019 was full of changes happening quickly, then 2020 blew everything out of the water. While the content marketers had a primary goal of creating content that is found by search engine and which would satisfy the information need, it is no longer a sufficient marketing goal. Personalized content is becoming more important than ever, and it is a trend that will stay with us for a while.
- Organizations need to be to de-siloed for the benefit of their demand generation strategies.
- Demand generation marketers appear to be shifting e-books to a later stage in the buyer's journey.
- Nearly three-fourths said virtual events for demand gen are more important than pre-pandemic in-person events.
"Today’s digital experiences are managed and fed by controlled and uncontrolled content from the likes of influencers, executives, marketing, sales, customer service managers, and even other customers."