Two basic search engine marketing methods are Search Engine Optimization (SEO) and Pay-Per-Click (PPC). SEO relies on generating “organic” content and site traffic in order to raise your search engine results ranking. PPC involves purchasing ads and paying the search engine company whenever someone clicks on the ad. SEO is slower, but it’s also cheaper, and users tend to trust genuine content that they find themselves more than ads. PPC costs money, but can help you get your business “out there” quickly, especially in a crowded and competitive market.
- SEO’s main benefit is that potential buyers will place more confidence in “organic” content that they find themselves than in paid ads.
- Pay-Per-Click (PPC) ads involve giving the search engine company money each time the ad is clicked on by a potential buyer.
- Search Engine Optimization is both cheaper and more likely to be trusted by potential buyers, but PPC can get results faster in competitive sectors.
“Many small businesses are faced with a similar problem of getting found by the right audience”