In an everlasting race to get instant results and improve profitability, marketers keep generating novel and creative ideas in order to attract traffic to their website. Often some simple strategies are dismissed and forgotten, so here’s a quick refresher. Keep your design simple, but add videos, especially to your pages with good conversion rates. Your value proposition and offering should be clearly identified on your home page. Adding case studies and testimonials is a good way to promote your brand through real stories. Ensure you target key market segments and add up-selling strategy to your website. Engage your audience through live chat and find a way to capture e-mail addresses, as it is still a marketing channel with great return on investment.
- Electronic Arts provides a good example of how showing more detail on fewer products is effective.
- Live chat can be used to address visitor questions and even obtain email addresses.
- Research suggests that online up-selling is far more effective than cross-selling.
"Our brains process visual information about 60,000 times faster than text, which means that any visitors to your site absorb information in videos better than they would by reading text."