Social media is becoming the way consumers end up buying products. It is shown that 4 out of 10 consumers browse online before purchasing a physical product. Twenty six percent of users like an ad more if it is posted by someone they know. These numbers aren't exactly huge but they are telling. It's important now more than ever to have a social media marketing campaign that works to convert leads into real world sales.
- While social media continues to increase in popularity, marketers need to be able to focus on leveraging it for increased sales.
- It is essential to track what your customers are interested and feel about your products when engaging them online.
- Familiarize yourself with the social media you are targeting, make your product stand out, and ensure that you stay engaged with your customers on that platform.
"A Vision Critical survey of social media users shows that 4 out of 10 consumers browse online before purchasing in store. Conversely, 26% visit a physical store before subsequently purchasing the desired product online."