The thing about social media platforms is that they evolve quite dynamically, so marketers are constantly looking for the strategy that will provide the best results. This also forces them to change the approach and take different perspective when creating the strategy. In the light of global pandemic and issues of social justice, marketers need to rethink their strategy. Show a lot of empathy for societal changes, but ensure that your statements are not just empty words.
- Given the current pandemic it’s now time to step up our social media campaign to be as close to perfect as possible.
- You can use social media to engage with your audience. You can offer some advice so that you aren’t just shamelessly promoting.
- Using artificial intelligence for customer support and other tasks can help free up time for your team.
“You can listen to those types of conversations and keywords in mentions, and then respond with information about your products, and even a link to the product with an embedded tracking code.”