Your target audience may be the same, but their needs have completely changed. Nothing is the same in this new world, and the needs of everyone reflect that. You need to renew your strategy so that you can help your audience with their current needs, even if it’s a short term strategy, but who knows just how short term that will actually be. You will want your changes to be kept in line with current organizational goals.
- Figure out the goals of your organization and create your strategy based off of your overall goals.
- Find your target audience and start pushing content towards them. Reach out to them personally if you can to create a stronger relationship with them.
- Let your audience know how often that you will be posting content and create a content calendar to help aid with that.
“Content marketing always has a role – even if it’s creating minimum viable content now because the demand/interest isn’t as great and devoting more time to planning for the future.”