Content is a good thing to focus on, but what you really need is a strategy, something to focus on. You will want every piece of content that you create to be a piece of the puzzle that will come together as a whole with your content strategy. You will have time to write all the content yourself if you have the time, but if your business is taking off, you might want to consider hiring somebody to do your content marketing for you.
- People tend to want to skip ads, but if you make your content unique, people are more likely to listen.
- You can strengthen the relationship between yourself and the audience by writing a blog.
- Content strategy fixates on answering the "why" of things, like why you are writing content.
"If you’ve dabbled in it, you’re one of those who might have begun creating content and posting regularly on your blog."