There are three different types of content and content marketing in the SEO world: branded content, content marketing, and native advertising. Content marketing includes content-as-brand and brand-as-content. The difference is that in one of these, the brand signifies the actual content, whereas the other is simply content promoting a brand. Content marketing refers to the actual promoting of this branded or non-branded content. Native advertising depicts an advertisement that directly reflects the same style and meaning that the brand originally radiates.
- When companies deliver new content publication projects, two questions uppermost in their minds are about the fit of brand to content and what the distribution model should be.
- It may not matter what one calls a marketing strategy as long as one ensures that the activities are a meaningful part of the brand’s integrated marketing mix.
- Knowing the differences between content marketing, branded content and native advertising can help a marketer establish a case for a budget from the company.
“However, one observation we’ve made is that, when done well, each of these practices can be optimized to address the different parts of the engagement journey.”