There are three different types of content and content marketing in the SEO world: branded content, content marketing, and native advertising. Content marketing includes content-as-brand and brand-as-content. The difference is that in one of these, the brand signifies the actual content, whereas the other is simply content promoting a brand. Content marketing refers to the actual promoting of this branded or non-branded content. Native advertising depicts an advertisement that directly reflects the same style and meaning that the brand originally radiates.
- When companies deliver new content publication projects, two questions uppermost in their minds are about the fit of brand to content and what the distribution model should be.
- It may not matter what one calls a marketing strategy as long as one ensures that the activities are a meaningful part of the brand’s integrated marketing mix.
- Knowing the differences between content marketing, branded content and native advertising can help a marketer establish a case for a budget from the company.
"However, one observation we’ve made is that, when done well, each of these practices can be optimized to address the different parts of the engagement journey."
Read more: https://contentmarketinginstitute.com/2019/03/definitions-content-branded-native/
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