There are a bunch of rules that come with content marketing but at the end of the day, you can break them without feeling bad. You don't have to send out a monthly newsletter as you can instead just send out one subject emails that will be easier and quicker for your consumers to read. You also don't have to be on social media at all times, just participate in conversations when you have something useful and meaningful to say. You want to be transparent and come across as an expert.
- We often start with a formula when it comes to creating web copy, sales pages, and even emails, but formulas can never be a substitute for knowing your audience.
- Stop copying what others do. Stop the template approach. Pick one thing that you assume to be true and flip that assumption.
- Creating content just to make sure you’re in the content marketing game. Look at all the brands that said absolutely nothing about coronavirus.
"Content marketers advise the company to split out theses two types of messages."