There are some content rules that are and should be broken, because they just don't work in reality. The rule that you must have a blog to help your content isn't true, you shouldn't just have a blog to gain more traction, you should have a blog if you have some essential information to put out there. If you have looked elsewhere at content to see what you should be doing, don't, you will want to create content that is unique to your brand only.
- There are some rules that people say work in marketing, that you will want to steer clear of.
- There are some good rules to follow of course, but sticking to what works is not one of them.
- The trends are always changing so it's important to change right along with it.
"It’s myopic to fixate on blogging. There are so many diverse ways of connecting with an audience. You still should own the content you create. Blogs have been the standard go-to in large part because we can host them and manage the end-to-end content experience."