Diversity matters. Many would not bother to argue this point. What they may fail to realize is that it matters to your wallet. Data proves that customers are moved by marketing that is inclusive. Actionable results, including sales are the result of ads that truly display inclusive media. Dove is one of the best examples, going above and beyond most brands to include all kinds of women. Obviously, being inclusive does not mean that beard-trimming equipment should be pedaled to women. Nor does it mean trying to fit every type of person into your feature pic. It does mean listening to an array of voices. It does mean hiring with the idea that differences are a good thing. It means looking at your product differently. Who needs it? Who wants it? Who can afford it? The answers may be surprising. One ad with a completely different sort of hero could make all the difference to your product. We are all waiting to see the underdog, the regular Jane, in fact our own less than ideal selves idealized and made better by your product.
- If you want to be more diverse, you need to work diversity into every area of your company
- Truly diverse ads really benefit their companies because they encourage user involvement
- Read on for tips on how to make sure your organization puts out truly diverse content
"Truly diverse and inclusive content – the kind that resonates consciously and subconsciously with your audience – requires far more than an image."