One job you have as a content marketer is to include a wide range of people. There are all different types of people in the world, and if they can’t seem themselves or others in your products or in what you stand for, then they may not take a closer look. People are more inclined to take action if they see that there is a lot of inclusion in the business. They want to see all different types of workers, ages, and races included.
- Your audience is more likely to take action if they see content that is inclusive and diverse.
- Diversity focuses on multiple demographics, including race, age, gender, and sexual orientation.
- Unilever’s Dove Real Beauty campaign is an example of how diversity can earn praise and media attention.
“Truly diverse and inclusive content – the kind that resonates consciously and subconsciously with your audience – requires far more than an image.”