Marketing strategies are sometimes born out of SEO. People have a focus on SEO and that’s okay, but there is so much more to marketing than just that. You will want to make sure that your content is engaging and serves a purpose. You can pair with others who will also make your content stand out and you can also make it worth sharing with others. You can also create channels that aid in distribution. There are all sorts of ways to optimize your content, and this is just the beginning.
- Having content that is popular and makes people want to share it is the easiest way to increase brand and product awareness.
- Coming up with a catchy headline can make all the difference regarding whether or not a viewer will click to view your content piece.
- Create social media channels and do live streams as a way to connect with your customers and fans and help build a strong relationship with them.
“Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.”