Influencer marketing is a growing, viable avenue for businesses to get their products in front of the eyes of millions of potential consumers. Basically, people who have a huge following on social media leverage their popularity to post sponspored content to their viewers, allowing for businesses to connect with future customers. It’s important for businesses to establish and maintain a relationship with the influencer, so that they mutually can help grow each other’s brands. The more credible they are, the more credible the business will be.
- Influencers are seen by their followers as being authentic and relevant, which means what they say means something.
- As a marketer, you can reach out to influencers and ask them to write a post for your blog, appear on your podcast, or give you a quote.
- Forming an ongoing relationship with an influencer is better than merely having a one-time connection.
“An influencer is someone who has a large following on the web and over social media channels.”