The biggest social media influencers are often extremely overpriced and unaffordable to most organizations, but this doesn’t matter, because often times the best social media marketing strategy for your organization will center around smaller “microinfluencers” instead. Microinfluencers, who typically have somewhere between 1000 and 10,000 followers on social media, are much more plentiful. Microinfluencers tend to be more focused on a specific area, and their followers are often very active and interested. For small- and mid-sized brands, microinfluencers can provide enormous increases in brand exposure and engagement for a relatively modest price.
- There are some instagram influencers that have a lot of followers whom businesses would like to work with like Kylie Jenner who has 110 million Instagram followers.
- When a company finds that it cannot employ the big influencers on Instagram, it would be a wise strategy to design their Instagram activity around microinfluencers.
- When 12 million Instagram influencers were studied by a research company they found that microinfluencers influenced brands greatly and their posts did much for brands.
"More than 75% of Instagram influencers are microinfluencers – defined as between 1,000 and 10,000 followers – according to recent research from Socialbakers."