More and more customers are using social media to influence where they spend their money. As time goes on, social media will be even more important. Businesses will need to use other methods to gain new customers. Influencers can give businesses more attention and add new customers. People are turning to influencers more than traditional marketing because people tend to believe real people's opinions. Celebrities, bloggers, micro influencers, industry experts and YouTube video contributors can be paid to influence consumers to shop at your site.
- Influencer marketing takes advantage of pre-existing audiences and trust to shape people’s perceptions.
- Influencers can be celebrities, content creators, or people who are leaders within their field.
- Influencers can be paid with money and/or free products, or it can be a mutually-beneficial endeavor done without monetary compensation.
"Every industry has people, or influencers, who build a strong following of supporters over time."