Personalized marketing utilizes data and digital tools to provide individualized content to a target audience. To accomplish this, it is crucial to know your audience: their age, location, devices, etc. Twitter and Facebook have tools that assist with this. It’s also helpful to manage consumer conversations with a CRM tool such as Salesforce Social Studio. The final step is to create personalized content for social media platforms. This could be videos, retargeting ads, or even quizzes and polls. Ultimately, delivering personalization to customers will increase your retention rates and earn your business more conversions and sales.
- Personalized content is made by leveraging available personal data with specific tools.
- The use of the data makes the resultant content uniquely specific to your target audience.
- Changing a website to reflect a browser’s spending history is one form of personalized content.
“In this article, you’ll find a plan and tools to help you create and deliver personalized content via social media platforms”