Many business owners are reluctant to implement automated systems into their marketing strategies, but studies have shown that companies who utilize marketing automation end up seeing an increase in productivity by 20%. This is due to automation software allowing you to relinquish control over time-consuming tasks in order to focus on engaging with your current and future customers in a more personable manner. The goal of marketing automation is to consistently initiate engagement between your company and its client base, giving you the ability to spend your time taking care of other important tasks.
- Marketing automation helps with the growth of a business and also provides software that will make it to run efficiently.
- The benefit of marketing automation is that it does the legwork for the owner of the business by using software to streamline and organize tasks.
- A business might need marketing automation if there is a steady flow of customer acquisition, lead generation has to be improved, and the flow of emails is burdening.
“Being immediately responsive and communicative with customers shows them you care about their needs and their buyer’s journey.”