The corona virus pandemic has resulted in many business activities being cancelled and postponed. Many businesses are wondering the right approach to be empathic towards the public, while coming off as sincere. One way to approach this is to increase engagement by producing helpful content. HubSpot Academy is one resource the author recommends to learn how to better do this. When marketing, it is important to chose your channels carefully to achieve the best results possible. Marketers should save email communication for important updates, and focus on marketing on social media instead.
- To manage your business in times of crisis, you can still take action such as increasing your social media engagement rates.
- In times of crisis, it is important to take a step back and consider all options before moving forward with business strategies.
- In times of crisis, creating new social media content will keep your audience happy and engaged.
"According to an analysis of anonymized data from HubSpot's global customer base, engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels."