SEO during this pandemic can be quite a frustrating task. We have to keep an open line of communication with our customers. Some larger businesses such as Pepsi have taken a more one on one approach with their consumers. We have to keep our website load times fast so that people don't scurry off with frustration. Check what search terms are trending more frequently and don't forget to perform a site audit to see what is working.
- Establish your authority with informational content in the form of blog posts, infographics and white papers.
- Engage customers where they are, which may mean shifting to webinars or YouTube videos.
- Check your site's load times and perform a mini-audit to see what content has been working.
"Although the US is reopening business locations nationwide, many states are doing so in a limited capacity and reputable health organizations like the CDC warn a second massive wave of infections are likely to occur in the coming weeks."