An annual website content audit is very time-consuming and very boring. It is also very important and necessary to do. There are some questions that you can ask yourselves when doing your audit. They include asking if the content is still relevant and how is the traffic versus last year’s traffic. Comments and likes and shares can tell you how your website is engaging with your customers. Use your SEO score to determine whether you should keep your website content the same or change it. The ultimate goal is to convert visits into sales, so is it working? Carry out a gap analysis to see what is missing in your content and change it.
- One of the first steps in an audit is revisiting your reader profile and thinking hard about what kind of person will read your content and why.
- Go back over your citations and any facts or figures quoted in your content, and ensure that they are up to date.
- Analytics tools like BuzzSumo and Instagram Insights can help you understand how readers are engaging with your content.
“Your content goals are specific to your business and audience, and you have your own interpretation of what’s working and what’s not.”