There are many different questions that you need to ask yourself in order to improve the content marketing aspect of your business. First, when you are conducting an audit make sure that you have problems that you’re looking to address. If you know what you’re looking for ahead of time, an audit will be much easier to conduct. Also, figure out who your content marketing is addressing and adjust if you are looking to change that. Finally, ask yourself what tools you will use in order to conduct your content audit, and set a budget aside for them.
- Savvy businesses know that a content audit is a way to clean and fix content mistakes and otherwise missed or unseen problems.
- Such an audit can ascertain whether content is truly SEO friendly, as one example.
- It help you decide which sort of content will help you gain a better footing for a particular sort of platform.
“Most audits take an SEO approach, and there is value in that since it will significantly improve your content and visibility on the search engines, but an excellent place to start is your business objectives, customers and future customers.”