Our marketing can start with the core visual elements of our brand. We have a logo and we want our customers to attach an image to our brand name. We want to use images in our social media campaign that are unique. We need to change things up a little so that customers don't build a tolerance to old boring advertisements. We want to make sure we are spending for the best return and have a way to link results to our ad spending.
- Your brand already has visual elements and a good logo will be remembered. Use visual advertising to your advantage as quality images will grab attention and help people come back in time.
- Every advertising platform has different success rates for different firms. Know your return on investment and do A/B testing to spend frugally.
- Figure out how to equate your spending with increase in sales so you can know exactly which platforms are good investments.
"Now more than ever, digital advertisements allow your company to have more visibility throughout a much wider audience. However, if your ads aren't well thought out, you most likely won't get the outcome you're hoping for. Whether it be the design, channel, or messaging elements, every aspect of the advertisement needs to be taken into consideration for it to work in your favor."