There's a good chance most companies aren't getting the most value from their digital marketing strategy. This market is huge and it's critical to stand out. Digital ad spending is set to grow 19% this year for a total of $129.34 billion. It's important that we streamline our goals and figure out what is attainable. We also want to have quality copy-writing over spammy posts that dilute our brand image. It's important to know which markets are hot. Youtube and Instagram are seeing a lot of user engagement as of late.
- Follow the SMART goals concept: Specific, Measurable, Attainable, Realistic and Time-based.
- When it comes to content, quality is more important than quantity.
- Keep up-to-date with research to ensure your strategy remains relevant to the current digital landscape.
"Statistics show that total digital ad spending will grow 19% to $129.34 billion this year—54.2% of estimated total ad spending. And mobile will continue its dominance, accounting for more than two-thirds of digital ad spending, at $87.06 billion this year, while traditional ad spending’s share in the US will drop to 45.8% in 2019, from 51.4% last year."