Brand storytelling is important and can help set your business apart from others. People seem to have difficulty with brand storytelling, but it's a really useful skill that can help your business. The 3 major components of brand storytelling are narrative, what you (as a company) stand for, and values. Other important components include history, main characters, and mission statement. You can also approach brand storytelling with cultural, editorial, and brand insights. It's important to provide your audience with something valuable that they can take away from what you share. News and data are important sources of help when trying to create brand storytelling as well.
- Focusing on consumers is key, so let them drive your narrative, not your brand.
- Try to integrate the news and topical events into your storytelling so that consumers view you as a news provider.
- Consider submitting your site to Google News for a big boost in rankings.
"Done well, brand storytelling can be not only a differentiator but a memorable opportunity to draw and engage an audience."