One great way to look at content marketing is through the attention economy. Marketers are vying to gain, and hold your attention for as long as possible so that it is more likely that you will buy their advertised products. As a content marketer, there are several ways to better grasp the audience’s attention. The content itself should be engaging, personal, and timeless. The theme of each piece should be solving the audience’s dilemma. You should providing solid information, not just creating content to create it. Overall, persistence and expertise are important for marketers to gain a share in the attention economy.
- When creating content, ask yourself whether it fits your marketing goals or is relevant to your target audience.
- Blog posts have been getting longer because they are more likely to produce strong results.
- Don’t worry excessively about likes and shares as they don’t have much impact on conversions.
“Truthfully, content marketers are not all that different from a child in that way.”