One can have a great ad: be it video, written or other content, but if it is not reaching the correct audience, all that time,money and effort is for nothing.The idea of marketing a produce or service is to make your brand known, sought out, and build a reputation in that market field. Thus the product marketed needs to match the needs or wants of the potential consumer. For example, typically, one is not going to market makeup to elderly males. This would be more for a demographic of females age 12-55.
- Content marketing includes providing consumers with written, visual, or video content that is highly relevant to them.
- Some of the main forms of content marketing are: blog posts, landing pages, and and social media posts.
- Creating tons of content that is related to your expertise has proven to be more profitable than reviews and testimonials.
“That requires greater information often across numerous sites to collect everything they need before purchasing from a particular brand.”