Social media marketing can benefit businesses in five different ways. One way is that social media marketing can increase your brand exposure. It can also provide great outcomes by using fairly cheap methods. It really doesn’t cost much to use social media marketing. You can get your company video seen by millions of people if it goes viral. Coca Cola did a video and it was seen by 5 million people. It can then be shared and spread even more. Users of your product can even produce their own video that is considered out-of-the-box marketing. It can be very original and authentic. Another benefit is that you must listen to your customer to be able to connect to them. You have to know what they want.
- Social media is great for marketing because it’s impressive return on investment.
- Listening to customers on social media is a smart way to win against competitors.
- Social media platforms that utilize video have the potential for viral marketing opportunities.
“Coke leveraged the online social media space to massively extend their marketing reach.”