There are many great types of social media content that you can create to keep your audience engaged. Written posts, articles and blogs are the most commonly used ones because they can help demonstrate your knowledge and expertise, but there is a great amount of competition in this type. Images are great to share as they can catch a person's eye and get them to view your post, when they wouldn't have done that if you were just posting a text content.
- Posts and articles allows you to inform your consumers while showing that you are a top tier expert in your industry.
- An Ebook can put a lot of content in a format that is easy to distribute. Not everyone wants to read a whole book but at least there is not as much competition.
- Linking to other content allows you to fill in the gaps of your knowledge with other top content producers. It can make people feel like you are a good source for more than just your topic.
"An eBook tends to be longer and more detailed than blog posts, which helps showcase your industry expertise."