When it comes to creating a marketing campaign on social media, choosing the right content and optimal platform for it become critical decisions. The most generally used content types are blogs, videos, shared links, images and infographics. They have their own purposes, but serve the same overall goal. Writing takes a lot of time and not everyone is fond of reading. Videos are preferred by audience, but creating one may require professional services. Images are straightforward way to provide an information, but ensure that they are of high quality especially when facing stiff competition.
- It is good to have great and informative and engaging content for your viewership. It's even better if you post it where it is most likely to be seen and appreciated.
- Long pieces of text, such as articles and blogs, tend to well at sites like LinkedIn.
- Post snippets, intros and links to your longer pieces at sites like Facebook and Twitter.
"Writing takes a lot of time, especially when there are hundreds of contents out there talking about the same subject, hence your content needs to be the best quality and most informative."