Using social media and posting content is essential to connecting and influencing your target base. You should define your audience, and know exactly who they are, and what they like. Your posts need to have an explicit reason behind posting. Each post should have a goal, and that goal should be achieved in a fashion that provides value to the reader. You should take careful notes about all of your posts, and choose the most relevant topics and mediums to use.
- Develop content that answers people's questions, such as help guides, step-by-step tutorials, and FAQs.
- Low competition, long-tail keywords convert well due to their high relevance and specificity.
- Use social media to loosen up by telling stories that reveal your personality.
"Before you create or share anything, it’s essential to consider three key factors: your target market, your reason for sharing content and the value you’re offering your readers and followers."