Social media was created and the world changed in every way. Being able to communicate anytime to anyone, anywhere in the world has proven to be utterly intoxicating for billions of people, besides proving to be a positive boon for business. After all no one needs to get the word out beyond their small circle of acquaintances and friends and family than those that have a product, a service, or an idea to sell. And yet, while over 90% of marketers use social media, some don’t trust it, wondering even now if it is all a flash in the pan, a quick bright heat, like a meteor shower. Data suggests otherwise, showing vast improvements in sales and traffic for those marketers espousing its use and following through. There are other big benefits too. Marketers who rely on social media have found that it builds brand awareness and fosters customer loyalty. Overall marketing costs are often less with social media too. The customer relationships built via social media tend to be richer as well.
- The scuttlebutt is that social media is a fad, which is sad. It mistakenly persuades marketers to consider it a poor place to allocate their funds.
- However, more than 90% of real marketers have found that using social media for their campaigns is indeed profitable. .
- Yet, while more than 90% are using social media sites, most are still baffled as to which is best for their ad campaigns.
“Every post you make on a social media platform is an opportunity for customers to convert.”