Many things change over the years, but one thing that stays the same are people and their behavior. If you speak to your customers, they will want to keep coming back to your brand. If you include some free content among all of your content, that will give people the idea that they are indebted to your brand. If you show authority, like a certification on your landing page, this will also speak to the people visiting.
- As much as things change in marketing, on thing remains the same and that is behavior of people.
- Give people some content for free, this will cause them to feel more of a connection with your brand.
- Authority is something else that connects people to you, show a certification on your landing page.
"It stems from a deeply entrenched human inclination to respond to a positive action with another positive action."