A landing page on your business website offers a resource in exchange for your customer's information. A good landing page focuses on a single stream of traffic and targets people specifically interested in the resource the business provides for free. A landing page has one specific purpose and that is to generate leads for your business. Landing pages are so effective because they limit the number of actions the visitor can do. You can direct them to do the task you want and achieve the result you want. You work hard to drive traffic to your website, don't let those leads go away without a landing page.
- An example of a landing page would be traffic from an email campaign that is marketing a book.
- On your blog posts, include a call to action where readers can subscribe to your email newsletter.
- Online courses also have landing pages with details about how students can enroll.
"Landing pages have one chief purpose: to generate leads for your business. However, you can define those leads in a number of ways and offer more than one type of content or experience through this landing page."