We have lots of technology for perfecting our landing pages. We can optimize every part to make sure we aren't missing out on customers for small reasons. We want to make sure our Call To Action (CTA) is clear for the user so they don't feel overwhelmed. Then we can look into heat maps that show how users are interacting with our website. We want to be consistent with our brand message so customers recognize us wherever we catch their eye.
- The call to action has to clearly tell the user what is expected of them so they can accomplish this without frustration.
- Branding should be consistent so that users will recognize you when they see your name more than once.
- You'll want to do lots of testing including A/B trial and error. You can use a heat map to see which areas of the page are getting attention.
"Research shows that revenue can rise by 33% when your branding is consistent, but 81% of companies still struggle to meet that challenge."