Sometimes, you’ll produce a piece of content that is interesting and informative enough to get lots of people to read or look at it, but which fails to turn that into conversions. When this happens, the first step is to use a tool like Finteza to monitor what people do on your site. You should also take another look at your in-content calls to action. It can also be useful to spend some time researching your competitors’ websites.
- Use a free web analytics program like Finteza to gauge traffic and see which clickers are doing more than just perusing articles.
- To create the best conversion your call to action should be woven tightly into the content of the text.
- A good way to find new conversion tricks network well is to sleuth out what your organic competition is doing.
"How well you understand your site visitors determines your conversion optimization success."